TOKYO: Panasonic Corp and Japan's other mid-tier camera makers have a battle on their hands to win over a smartphone "selfie" generation to mirrorless cameras that held such promise when they were launched around five years ago. Panasonic, like peers Fujifilm Holdings and Olympus Corp, has been losing money on its cameras since mobile phones that take high-quality photos ate into the compact camera business. This year, compact camera sales are likely to fall more than 40 percent to fewer than 59 million, according to industry researcher IDC. Meanwhile, sales of mirrorless cameras - seen as a promising format between low-end compacts and high-end single-lens reflex (SLR) cameras - are...
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